Guido Lang, PhD

https://linkedin.com/in/guidolang | guido.lang@qu.edu

Bio

Dr. Guido Lang is an academic entrepreneur. He is Department Chair and Professor of Business Analytics & Information Systems at Quinnipiac University, where he also directs the university’s MS in Applied AI & Business Analytics program. His research focuses on digital skills in business education. Specifically, he examines how emerging technologies, such as AI and analytics, redefine the digital skills needed in the workforce and how universities should respond to prepare graduates for these evolving demands. He has published more than 30 peer-reviewed journal articles and received multiple research awards. Over the past 25 years, Dr. Lang has founded several tech startups and regularly advises students and faculty on forming new ventures. He is currently Founder and CEO of Succedit, an AI-powered sales coaching platform, and Co-Founder and CTO of Medaflo, a medical inventory and vendor management platform. Originally from Düsseldorf, Germany, he earned a BS in Management from California State University, Long Beach, an MS in Information Systems from the University of Bern, and a PhD in Information Systems from Baruch College, City University of New York.

Academic Experience

Quinnipiac University (Hamden, CT), 08/2012–present

Research & Teaching Assistant, Paul H. Chook Department of Information Systems & Statistics, Baruch College, City University of New York, 08/2008–05/2012

Research & Teaching Assistant, Institute of Information Systems, University of Bern (Switzerland), 03/2006–05/2007

Professional Experience

Founder & CEO, Succedit (New York, NY), 07/2024–present
Succedit delivers AI-driven sales coaching for luxury retailers, tailoring training and feedback to each sales associate’s specific needs. As Founder and CEO, I lead product development, sales, and daily operations. For more information about Succedit, visit succedit.com.

Co-Founder & CTO, Medaflo (New York, NY), 07/2015–present
Medaflo is a medical inventory and vendor-management platform that integrates healthcare networks and medical companies by sharing real-time inventory data and product information. As Co-Founder and CTO, I lead product development and daily operations. For more information about Medaflo, visit medaflo.com.

Visiting Researcher, UNESCO (Paris, France) 08/2019–07/2020
As a Visiting Researcher in UNESCO’s Division for Policies and Lifelong Learning Systems, I investigated how digitalization affects skills demand and TVET systems, conducted statistical analyses at regional/national/global levels, and led internal Design Thinking workshops.

Co-Founder & VP, Business Development, MintRight (New York, NY), 05/2010–12/2013
MintRight was a global e-book distribution platform that enabled international publishers to convert their titles and sell through major U.S. retailers. As Co-Founder and VP of Business Development, I secured, onboarded, and managed publisher partnerships. For more information about MintRight, visit mintright.com (now by way of Internet Archive).

Co-Founder & Managing Partner, 1ZWO (Düsseldorf, Germany), 10/1999–10/2004
1ZWO was a web design agency providing services to small and medium-sized enterprises in the greater Düsseldorf region. As Co-Founder and Managing Partner, I acquired and managed clients and delivered web design and support. For more information about 1ZWO, visit 1zwo.de.

Education

PhD, Information Systems, Baruch College, City University of New York, 08/2008–09/2012

MS, Information Systems, University of Bern (Switzerland), 08/2005–05/2007

BS, Management, California State University, Long Beach, 08/2001–12/2004

Publications

Journal Articles

  1. Kim, A., Jones, K., Lang, G., Raider, H. J., Sheikh, A., Simione, K. (2025). Beyond Technical Skills: Uncovering Durable Competencies Through Multi-Level Stakeholder Analysis. Information Systems Education Journal, 23(6), 4-18. https://doi.org/10.62273/ikxh4521
  2. Sharp, J., Anderson, J., & Lang, G. (2025). Visualizing the Eras of IS Education: A Co-occurrence Analysis of the Information Systems Education Journal. Information Systems Education Journal, 23(4), 4-21. https://doi.org/10.62273/fydf2042
  3. Triantoro, T., Rua, T., & Lang, G. (2025). AI Skills for Entrepreneurs: A Practical Experiential Learning Approach. Information Systems Education Journal, 23(3), 31-40. https://doi.org/10.62273/mlum6680
  4. Lang, G., & Gürpinar, T. (2025). AI-Powered Learning Support: A Study of Retrieval-Augmented Generation (RAG) Chatbot Effectiveness in an Online Course. Information Systems Education Journal, 23(2), 4-13. https://doi.org/10.62273/zklk5988
  5. Lang, G., Triantoro, T., & Sharp, J. (2024). Large Language Models as AI-Powered Educational Assistants: Comparing GPT-4 and Gemini for Writing Teaching Cases. Journal of Information Systems Education, 35(3), 390-407. https://doi.org/10.62273/ycij6454
  6. Lang, G., & Sharp, J. (2023). Micro-Credentials in US Higher Education: An Empirical Analysis. Information Systems Education Journal, 21(1), 2-10. Available from https://isedj.org/2023-21/n1/ISEDJv21n1p4.html
  7. Lang, G., & Triantoro, T. (2022). Upskilling and Reskilling for the Future of Work: A Typology of Digital Skills Initiatives. Information Systems Education Journal, 20(4), 97-106. Available from https://isedj.org/2022-20/n4/ISEDJv20n4p97.html
  8. Lang, G., & Sharp, J. (2022). Coding Bootcamp Satisfaction: A Research Model and Survey Instrument. Information Systems Education Journal, 20(2), 49-60. Available from https://isedj.org/2022-20/n2/ISEDJv20n2p49.html
  9. Schlaegel, C., Engle, R. L., & Lang, G. (2022). The Unique and Common Effects of Emotional Intelligence Dimensions on Job Satisfaction and Facets of Job Performance: An Exploratory Study in Three Countries. The International Journal of Human Resource Management, 33(8), 1562-1605. https://doi.org/10.1080/09585192.2020.1811368
  10. Lang, G., & Sharp, J. (2021). Curriculum? Shmurriculum! The Relationship Between Major Curriculum Characteristics and First-Year Earnings for Information Systems Graduates. Information Systems Education Journal, 19(4), 55-60. Available from https://isedj.org/2021-19/n4/ISEDJv19n4p55.html
  11. Triantoro, T., Gopal, R., Benbunan-Fich, R., & Lang, G. (2020). Personality and Games: Enhancing Online Surveys Through Gamification. Information Technology and Management, 21, 169-178. https://doi.org/10.1007/s10799-020-00314-4
  12. Triantoro, T., Gopal, R., Benbunan-Fich, R., & Lang, G. (2019). Would You Like to Play? A Comparison of a Gamified Survey with a Traditional Online Survey Method. International Journal of Information Management, 49, 242-252. https://doi.org/10.1016/j.ijinfomgt.2019.06.001
  13. Leonard, L., Jones, K., & Lang, G. (2019). Information Systems Curriculum versus Employer Needs: A Gap Analysis. Information Systems Education Journal, 17(5), 32-38. Available from https://isedj.org/2019-17/n5/ISEDJv17n5p32.html
  14. Sharp, J., & Lang, G. (2018). Agile in Teaching and Learning: Conceptual Framework and Research Agenda. Journal of Information Systems Education, 29(2), 45-52. Available from https://jise.org/Volume29/n2/JISEv29n2p45.html
  15. Lang, G. (2018). Using Learning Journals to Increase Metacognition, Motivation, and Learning in Computer Information Systems Education. Information Systems Education Journal, 19(6), 39-47. Available from https://isedj.org/2018-16/n6/ISEDJv16n6p39.html
  16. Lang, G., & Chahal, R. (2018). Information Sharing Increases Drug Sample Inventory Management Efficiency in Healthcare Clinics: Evidence from a Quasi-Experiment. Journal of Information Systems Applied Research, 11(1), 4-10. Available from https://jisara.org/2018-11/n1/JISARv11n1p4.html
  17. O'Connell, S., & Lang, G. (2018). Can Personalized Nudges Improve Learning in Hybrid Classes? Experimental Evidence from an Introductory Undergraduate Course. Journal of Research on Technology in Education, 50(2), 105-119. https://doi.org/10.1080/15391523.2017.1408438
  18. Jones, K., Lang, G., & Leonard, L. (2018). Desired Skills for Entry Level IS Positions: Identification and Assessment. Journal of Computer Information Systems, 58(3), 214-220. https://doi.org/10.1080/08874417.2016.1229144
  19. Lang, G. (2017). Agile Learning: Sprinting Through the Semester. Information Systems Education Journal, 15(3), 14-21. Available from https://isedj.org/2017-15/n3/ISEDJv15n3p14.html
  20. Mavlanova, T., Benbunan-Fich, R., & Lang, G. (2016). The Role of External and Internal Signals in E-Commerce. Decision Support Systems, 87(C), 59-68. https://doi.org/10.1016/j.dss.2016.04.009
  21. Lang, G. (2016). The Relative Efficacy of Video and Text Tutorials in Online Computing Education. Information Systems Education Journal, 14(5), 33-43. Available from https://isedj.org/2016-14/n5/ISEDJv14n5p33.html
  22. Lang, G., & O'Connell, S. (2015). Learning about Learning about Learning: Insights from a Student Survey in a Hybrid Classroom Environment. Issues in Information Systems, 16(2), 11-16. https://doi.org/10.48009/3_iis_2015_11-16
  23. Lang, G., Jones, K., & Leonard, L. (2015). In the Know: Desired Skills for Entry-Level Systems Analyst Positions. Issues in Information Systems, 16(1), 142-148. https://doi.org/10.48009/1_iis_2015_142-148
  24. Lang, G., & Babb, J. (2015). Addressing the 21st Century Paradox: Integrating Entrepreneurship in the Computer Information Systems Curriculum. Information Systems Education Journal, 13(4), 81-91. https://isedj.org/2015-13/n4/ISEDJv13n4p81.html
  25. Lang, G., Subramanian, R., & Mavlanova, T. (2015). Perceptions and Use of Anonymous Communication Across Cultures. Journal of International Technology and Information Management, 24(1), 53-64. https://doi.org/10.58729/1941-6679.1035
  26. Lang, G., & O'Connell, S. (2015). Learning Styles, Online Content Usage and Exam Performance in a Mixed-Format Introductory Computer Information Systems Course. Information Systems Education Journal, 13(1), 14-22. Available from https://isedj.org/2015-13/n1/ISEDJv13n1p14.html
  27. Mavlanova, T., Koufaris, M., Benbunan-Fich, R., & Lang, G. (2015). The Effect of Positive and Negative Signals on Perceived Deceptiveness of Websites in Online Markets. Journal of Theoretical and Applied Electronic Commerce Research, 10(1), 19-34. https://doi.org/10.4067/s0718-18762015000100003
  28. Lang, G., & Ceccucci, W. (2014). Clone Yourself: Using Screencasts in the Classroom to Work with Students One-on-One. Information Systems Education Journal, 12(6), 4-14. Available from https://isedj.org/2014-12/n6/ISEDJv12n6p4.html
  29. Lang, G., & Ceccucci, W. (2014). Working with Real Companies, Making a Real Impact: Student Perspectives on the Google Online Marketing Challenge. Information Systems Education Journal, 12(3), 18-29. Available from https://isedj.org/2014-12/n3/ISEDJv12n3p18.html
  30. Lang, G., & Benbunan-Fich, R. (2010). The Use of Social Media in Disaster Situations: Framework and Cases. International Journal of Information Systems for Crisis Response and Management, 2(1), 11-23. https://doi.org/10.4018/jiscrm.2010120402
  31. Fetscherin, M., Lattemann, C., & Lang, G. (2008). Virtual Worlds Research: A Conceptual Primer. Journal of Electronic Commerce Research, 9(3), 192-194. Available from http://www.jecr.org/node/130
  32. Lang, G., Fetscherin, M., & Lattemann, C. (2008). Virtual Customer Integration in New Product Development. E-Business Review, 8, 185-190.
  33. Lattemann, C., Fetscherin, M., & Lang, G. (2008). Kundenintegration zur Produktentwicklung in Virtuellen Welten: Eine Bestandsaufnahme in Second Life. HMD Praxis der Wirtschaftsinformatik, 261, 51-60. https://doi.org/10.1007/bf03341212

Books and Book Chapters

  1. Lang, G. (2012). Think Twice Before You Post: The Impact of Online Self-Presentation on the Self-Concept. ProQuest/UMI Dissertation Publishing: New York. https://doi.org/10.2139/ssrn.2122809
  2. Lang, G., Mamonov, S., & Lang, K. (2012). Netnography: An Assessment of a Novel Research Approach and Its Underlying Philosophical Assumptions. In C. N. Silva (Ed.), Online Research Methods in Urban and Planning Studies: Design and Outcomes, 233-248. Information Science Reference: Hershey, PA. https://doi.org/10.4018/978-1-4666-4979-8.ch085
  3. Lang, G. & Benbunan-Fich, R. (2012). The Use of Social Media in Disaster Situations: Framework and Cases. In M. Jennex (Ed.), Managing Crises and Disasters with Emerging Technologies: Advancements, 11-24. IGI Global: Hershey, PA. https://doi.org/10.4018/978-1-4666-0167-3.ch002

Conference Presentations

  1. Lang, G., & Gürpinar, T. (2024). Use of a Retrieval-Augmented Generation (RAG) Chatbot in an Online R Programming Course. ISCAP Conference, November 6-9, Baltimore, MD. [Meritorious Paper Award]
  2. Kim, A.-S., Jones, K., Lang, G., Raider, H. J., Sheikh, A., & Simione, K. (2024). Career Readiness of Recent Graduates in the Era of Digital Transformation: Insights from Multi-Level Focus Groups. ISCAP Conference, November 6-9, Baltimore, MD.
  3. Lang, G., & Gürpinar, T. (2024). Use of a Retrieval-Augmented Generation (RAG) Chatbot in an Online R Programming Course. ISCAP Conference, November 6-9, Baltimore, MD.
  4. Sharp, J. H., Anderson, J. E., & Lang, G. (2024). Twenty-Two Years of the Information Systems Education Journal: A Co-occurrence Analysis. ISCAP Conference, November 6-9, Baltimore, MD.
  5. Triantoro, T., Rua, T., & Lang, G. (2024). Unlocking Generative AI Potential in Entrepreneurs: An Experiential Learning Approach. ISCAP Conference, November 6-9, Baltimore, MD.
  6. Lang, G., Triantoro, T., & Sharp, J. H. (2024). Battle of the Large Language Models: Crowning the Winner for Generating Information Systems Teaching Cases. Americas Conference on Information Systems (AMCIS), August 15-17, Salt Lake City, UT.
  7. Lang, G., Triantoro, T., & Sharp, J. H. (2023). A Comparative Analysis of Large Language Models for Writing Teaching Cases. ISCAP Conference, November 1-4, Albuquerque, NM. [Best Paper Award]
  8. Lang, G., & Sharp, J. H. (2022). Quo Vadis, Micro-Credentials? An Empirical Analysis of Micro-Credentials in US Higher Education. EDSIG Conference on Computing Education, November 2-5, Clearwater Beach, FL.
  9. Sharp, J. H., & Lang, G. (2021). IS 2020 and a Snapshot of the Current State of Systems Analysis and Design Courses. AIS SIGEd International Conference on Information Systems Education and Research, December 11-12, Austin, TX.
  10. Lang, G., & Sharp, J. H. (2021). No Pain, No Gain? Factors Driving Coding Bootcamp Satisfaction. EDSIG Conference on Information Systems and Computing Education, November 3-6, Washington, DC.
  11. Lang, G., & Triantoro, T. (2021). Preparing for the Future of Work: Towards a Typology of Digital Skills Initiatives. EDSIG Conference on Information Systems and Computing Education, November 3-6, Washington, DC. [Meritorious Paper Award]
  12. Lang, G., & Sharp, J. H. (2020). Curriculum? Shmurriculum! The Relationship Between Major Curriculum Characteristics and First-Year Earnings for Information Systems Graduates. EDSIG Conference on Information Systems and Computing Education, November 4-6, Virtual.
  13. Triantoro, T., Gopal, R., Benbunan-Fich, R., & Lang, G. (2020). Gamification in Online Surveys. Cross-Cultural Study. Special Joint Conference of the Academy of International Business (AIB) Africa and AIB US-Northeast Chapters, January 6-9, Nairobi, Kenya.
  14. Triantoro, T., Gopal, R., Benbunan-Fich, R., & Lang, G. (2019). Play My Game. A Gamified Approach for Creating Surveys. 30th Annual Conference for the International Information Management Association, September 23-25, New Rochelle, NY.
  15. Triantoro, T., Gopal, R., Benbunan-Fich, R., & Lang, G. (2019). Does Gamification Enhance Survey Outcomes? Statistical Challenges in Electronic Commerce Research, June 10-12, Hong Kong.
  16. Leonard, L., Jones, K., & Lang, G. (2018). Information Systems Curriculum versus Employer Needs: A Gap Analysis. EDSIG Conference on Information Systems and Computing Education, October 31-November 3, Norfolk, VA.
  17. Engle, R., Schlaegel, C., & Lang, G. (2018). Work Performance and Job Satisfaction: What are the roles of culture and emotional intelligence? 9th Annual Global Business Conference, September 26-29, Dubrovnik, Croatia.
  18. Triantoro, T., Gopal, R., Benbunan-Fich, R., & Lang, G. (2018). Gamified Surveys. A New Approach to User Data Collection. Statistical Challenges in Electronic Commerce Research, June 18-19, Rotterdam, Netherlands.
  19. Lang, G. (2017). Can Learning Journals Increase Metacognition, Motivation, and Learning? Results from a Randomized Controlled Trial in a Computer Information Systems Course. EDSIG Conference on Information Systems and Computing Education, November 5-8, Austin, TX. [Meritorious Paper Award]
  20. Lang, G., & Chahal, R. (2017). Information Sharing Increases Drug Sample Inventory Management Efficiency in Healthcare Clinics: Evidence from a Quasi-Experiment. Conference on Information Systems Applied Research, November 5-8, Austin, TX.
  21. Engle, R., Schlaegel, C., Lang, G., & Nehrt, C. (2017). Emotional Intelligence, Job Performance, and Job Satisfaction: A Multinational Study. Annual Conference of The Academy of International Business US Southeast Chapter, October 26-29, Washington, DC.
  22. Lang, G. (2016). Agile Learning: Sprinting Through the Semester. EDSIG Conference on Information Systems and Computing Education, November 6-9, Las Vegas, NV. [Distinguished Paper Award]
  23. O'Connell, S., & Lang, G. (2015). Commitment Failures When Learning Is Online: Experimental Evidence. Association for Public Policy Analysis & Management, 37th Annual Fall Research Conference, November 12-14, Miami, FL.
  24. Lang, G. (2015). The Relative Efficacy of Video and Text Tutorials in Online Computing Education. EDSIG Conference on Information Systems and Computing Education, November 1-4, Wilmington, NC.
  25. Lang, G., & O'Connell, S. (2015). Learning about Learning about Learning: Insights from a Student Survey in a Hybrid Classroom Environment. International Association for Computer Information Systems Conference, October 7-10, Clearwater, FL.
  26. Lang, G., Jones, K., & Leonard, L. (2015). In the Know: Desired Skills for Entry-Level Systems Analyst Positions. International Association for Computer Information Systems Conference, October 7-10, Clearwater, FL.
  27. Lang, G., & Babb, J. (2014). Addressing the 21st Century Paradox: Integrating Entrepreneurship in the Computer Information Systems Curriculum. Information Systems Education Conference, November 6-9, Baltimore, MD.
  28. Lang, G., & Jones, K. (2014). Let's Play: Using Gameplay Mechanics in Case Study Discussions. Information Systems Education Conference, November 6-9, Baltimore, MD.
  29. Lang, G., & O'Connell, S. (2014). Predicting Exam Performance from Learning Styles and Online Content Usage. Information Systems Education Conference, November 6-9, Baltimore, MD. [Distinguished Paper Award]
  30. Lang, G., Subramanian, R., & Mavlanova, T. (2014). Perceptions and Use of Anonymous Communication Across Cultures. 25th Annual Conference for the International Information Management Association, October 13-15, Palm Springs, CA.
  31. Lang, G., & Ceccucci, W. (2013). Clone Yourself: Using Screencasts in the Classroom to Work with Students One-on-One. Information Systems Education Conference, November 7-10, San Antonio, TX. [Meritorious Paper Award]
  32. Lang, G., & Ceccucci, W. (2013). Working with Real Companies, Making a Real Impact: Student Perspectives on the Google Online Marketing Challenge. Information Systems Education Conference, November 7-10, San Antonio, TX.
  33. Subramanian, R., & Lang, G. (2013). Anonymity in Networked Publics: Legal, Technical, and Social Perspectives. 24th Annual Conference for the International Information Management Association, October 14-17, New Rochelle, NY.
  34. Lang, G. (2011). Carryover Effects of Online Self-Presentation: The Impact of Visibility and Anonymity. 10th Workshop on E-Business, December 4, Shanghai, China.
  35. Lang, G. (2009). A Framework for Citizen e-Participation in Disaster Management. Online Social Networks to Support Community Collaboration Workshop, June 24, University Park, PA.
  36. Lang, G., Fetscherin, M., & Lattemann, C. (2008). Virtual Customer Integration in New Product Development. 8th Annual Conference of the International Academy of E-Business, March 20-23, San Francisco, CA.

Invited Talks & Podcasts

  1. Keynote Address, Connecticut Career Consortium Annual Conference, Fairfield, CT (May 30, 2025). “The AI-First Era: Rethinking Roles, Skills, and Hiring for Knowledge Work.”
  2. Who Are You? Podcast (April 23, 2025). “Prof. Guido Lang: Bridging Entrepreneurship and AI in Higher Education.” Available from https://podcasts.apple.com/us/podcast/episode-7-prof-guido-lang-bridging-entrepreneurship/id1800016115?i=1000704549737
  3. Retail Revolution Podcast (June 5, 2020). “Conversation with Dr. Guido Lang, Associate Professor, Quinnipiac University.” Available from https://podcasts.apple.com/us/podcast/conversation-with-dr-guido-lang-associate-professor/id1505098132?i=1000476953287

Teaching Experience

Quinnipiac University

Undergraduate Courses

Graduate Courses

Executive Education

Baruch College, City University of New York